Crafted Concepts
Balmain
RevampBalmain – Reviving the Legacy
Balmain has struggled to balance its iconic heritage with meaningful consumer engagement. This project redefines the brand’s strategy and launch, creating inclusive, immersive experiences that connect both celebrities and everyday consumers, restoring authenticity while reinforcing its luxury appeal.
The Endless
HourJaipur Watch Company – Beyond Time
Jaipur Watch Company needed a way to bring its heritage and craftsmanship to life in a modern, immersive experience. This project reimagines the brand’s storytelling through a conceptual journey, blending Indian artistry, timeless design, and human reflection, creating a campaign that celebrates both heritage and contemporary relevance.
L'Art de
VivrePinel et Pinel – L’Art de Vivre
This project transforms Pinel et Pinel from a luxury product brand into a full sensory experience. Through the creation of the pop-up concept L’Art de Vivre, a café and cigar lounge, it immerses visitors in the art of living, turning every interaction into a moment of desire. The focus isn’t just on the products—it’s on crafting unforgettable experiences that leave consumers wanting more and deepen their connection to the brand.
Beyond the LabelIntellectual Properties - Fighting Counterfeits
This project exposes the hidden world of counterfeit luxury, turning awareness into a compelling experience. Through a creative campaign, it makes consumers question authenticity, understand the impact of fakes, and see why original always matters.
Perfumery as Living ArtSchiaparelli – The Hand of Scent
To strengthen Schiaparelli’s growth strategy, we envisioned a surrealist perfume line shaped around the brand’s iconic hand motif. While the house excels in artistry and couture, it lags in revenue generation. This project showed how extending into perfumery could merge creativity with commercial impact, driving both brand visibility and profitability.
Perfume Marketing Case StudyInsight-to-Activation growth plan for Conscience
Exploration of synthesized target segments and key fragrance trends, then translated them into an executable activation toolkit: weekly content plan, educational workshop concept, and upgraded points/tier loyalty program to drive engagement and repeat purchases. The output was a clear, executable toolkit—built to help the brand attract younger/digital audiences while strengthening loyalty and differentiation.
View Project
